Privacy Policy
Last updated: 17th February 2026
1. Who We Are
Tide & Flow is a UK-based marketing consultancy operated by a sole trader.
For the purposes of UK data protection law, Tide & Flow is the data controller responsible for your personal data.
If you have any questions about this policy or your data, you can contact: hello@tideandflow.co.uk
2. What Information We Collect
We may collect and process the following information:
- Information you provide directly
- Name
- Email address
- Company name
- Any information you submit via our contact form or email
- Technical information (when analytics is enabled)
- IP address
- Browser type
- Device information
- Pages visited
- Time spent on the website
We do not collect sensitive personal data through this website.
3. How We Use Your Information
- We use your information to:
- Respond to enquiries
- Provide consultancy services
- Improve our website
- Send marketing communications (only where you have given consent)
4. Lawful Basis for Processing
Under UK GDPR, we rely on:
- Legitimate interest – responding to enquiries and running our business
- Contract – where you become a client
- Consent – where you opt into marketing communications
You may withdraw consent at any time.
5. Email Marketing
If you subscribe to marketing communications, we will:
- Only send relevant business updates
- Provide an unsubscribe option in every email
- Never sell or rent your data
6. Data Sharing
We do not sell your data.
We may share data with trusted service providers where necessary, including:
Website hosting provider (IONOS)
Analytics provider (e.g. Google Analytics, when active)
Email marketing platform (if used in future)
These providers process data in accordance with UK GDPR.
7. Data Retention
We only keep personal data for as long as necessary:
- Enquiry data: up to 12–24 months
- Client data: in line with contractual and legal requirements
- Marketing data: until you unsubscribe
8. Your Rights
You have the right to:
- Access your personal data
- Request correction
- Request deletion
- Restrict processing
- Object to processing
- Withdraw consent
To exercise any of these rights, email hello@tideandflow.co.uk.
9. Complaints
If you are unhappy with how your data is handled, you have the right to complain to the UK Information Commissioner’s Office (ICO):
Information Commissioner's Office
Website: https://www.ico.org.uk
10. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always appear on this page.